ZALAB Insight:s - Towards flourishing existence, optimal society & advancement of the world

Systems thinking process. Iceberg model. Events at the tip of the iceberg, patterns are found deeper, next layer is structures and at the bottom there is people's mental models.

According to Iceberg Model from Systems Theory, the Underlying Structures and Mental Models is what lies at the root of many of the results we see in the world. Thus, the mission of ZALAB insight:s is to make a mindset shift and structural societal change at scale by getting the impactful ideas and solutions across to the critical mass and critical societal actors through influential media such as, for example, films, programmes, online platforms and other impactful means through strategic work, operations and campaigns. Insights include such which would drive greater wisdom for strengthening democracy, insights for flourishing life, mental health and development of people, insights for optimal co-existence through ideas of improved socio-cultural structures such as economic and decision-making frameworks, combined with solutions for advancement of the world.

four circles of different connected systems creating the world. Societal systems, Individual, Challenges in the world and opportunities/tools.


If we observe the world we can see that the emergent patterns and results of our collective thinking and actions does not bring optimal results and breeds many problems. This disbalance of what we collectively do and the world’s needs raises some questions and shows the tremendous need for the change of our ways of looking at life, existence, co-existence and the world.

Humans act upon their sphere of insights, knowledge, understanding, beliefs, skills, their level of development in consciousness, psychology and the philosophical outlook, outlook on life and the world, morals, values, the meaning we see and the purpose we have or lack thereof. To summarize this sphere of insights and all else it constitutes, the field of “systems theory” has a term “mental models” which fits into another theory called “iceberg model” that explains how pretty much any results we can observe in the world arise or bubble up. The results, problems and solutions we can observe in the world is what is at the top of the iceberg which can be summarized into one word as “events”. One level deeper in the iceberg model we have the patterns. Then comes the structures that largely affect the deepest foundational level which is “mental models”. It is the last instance that is determining, guiding and dictating people’s cognition and behaviour.

If we can observe that what we collectively do does not align with what we would need to do for our own prosperity we can arrive at the insight that people lack the mental models and structures to act otherwise and co-exist in an optimal manner. Thus, the projects that increase people's wisdom, provide solutions for improved socio-cultural structures such as economic and decision-making frameworks for optimal co-existence and provide ideas for the advancements of the world, would in turn spark many solutions to many problems, launching a chain reaction of getting a critical mass and critical societal actors for the emergence of meaningful change.

Innovation in the way we do things in society is not happening at an optimal rate. The future has uncertain times for us and in such times people would need a new societal framework to rely on. The one that would create better people, organizations and results by default. That change can only occur if we have a critical mass and critical societal actors with greater insights willing to change our society for the better.

We are fighting with a bunch of symptoms in form of various problems and have done so historically. Having a deeper understanding helps us to not react to the events and problems that occurred and persist because of the underlying structure and the collective mental models, but to change the underlying root causes, which will solve many problems at once.

The plan is to express and present the insights, to educate and get the message out in various influential formats, e.g. media production and curation through various distribution channels to get in front of as wide of an audience and as relevant of audience as possible. The aim is to make the insights, perspectives and knowledge interesting and captivating, making people psychologically receptive to the information. It's the way of making greater impact and mindset shifts at scale. If philosophers, psychologists, scientists created stories that would captivate people as series and movies do, making it more interesting and accessible for the majority, then we'd live in a better world.

The influential formats can include everything from documentaries, films, programmes, tv shows, to the writing of books, storytelling, production of videos, series, podcasts, magazines, events, talks at relevant conferences, meetups, courses, mentorship networks, offline academies and programs. All possible methods to get it out in front of people wherever they may be, whatever they are currently interested in. Getting it out all over the world and in targeted countries where change would be impactful, combined with other targeted work, operations and campaigns.

Our work can be accompanied by studies of how effective and impactful it actually is. Studies on how effective ZALAB Insight:s' work is at changing things for the better. We would strive to constantly measure, get feedback and iterate accordingly. Our works would strive to be interactive, test-/experimentation- and data-driven with the help of behavior science, neuroscience, psychologists and the latest technology such as data-science and AI.

Further Reasoning behind ZALAB Insight:s
”Societal challenges require investments in adult development” An article from Swedish scientists and Business-people
ZALAB parent company

Upcoming Projects


Your life, the world around and the meaning of it all - Read the draft

The vision towards an optimal world. - Read the draft


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